PayPal has a unique approach to customer advocacy, and this approach is reflected in its Customer Advisory Board. The board consists of selected C-suite executives from Paypal’s client base and is currently led by Dr Tiffany Knight Raymond, PayPal’s Head of Global Customer Advocacy. She advises companies on e-commerce strategy and oversees the Customer Advisory Board’s activities, ensuring it delivers on innovation and remains responsive to market needs.
The Customer Advisory Board’s structure encompasses regional and global forums. To ensure that its perspective remains comprehensive and fresh, its composition rotates every 18–24 months. Its success is measured by the activity levels of members, and their impact on loyalty, innovation, and company revenue.
As an experienced business development expert and Tesonet’s Head of Investment, Eglė Eidimtaitė is responsible for shaping the company’s strategic orientation. She also serves on the Board of Practica Capital, an early-stage venture capital firm that supports creators from the Baltics.
Eglė Eidimtaitė is currently focused on four key areas: companies and startups established by Tesonet (which include Nord Security, Surfshark, and Oxylabs); startups in which Tesonet has made a direct, strategic investment (from the real estate sector with Cyber City to banking with AB Šiaulių Bankas); startups in which Tesonet has a minority venture capital interest; and investment funds in which Tesonet is a limited partner.
