The acquisition marks the second strategic acquisition for Surfshark Group, following the 2024 acquisition of Ironwall, a data-removal service dedicated to public sector officials, government employees and executive teams.

Optery joins Surfshark Group’s ecosystem of privacy and security brands, which includes Incogni, Ironwall and HeyPolo. The acquisition strengthens the group’s capabilities in personal data protection, bringing Optery’s specialized scanning technology, detailed screenshot reporting and extensive US data broker coverage into the wider ecosystem.

The move comes as the need for greater control over personal data continues to grow, particularly in an AI-driven landscape. By expanding its data removal capabilities, Surfshark Group aims to strengthen individual security against evolving digital threats while creating new opportunities for innovation across its privacy and cybersecurity offering.

For Optery, joining Surfshark Group brings an opportunity to combine its expertise with the capabilities of other privacy-focused companies within the ecosystem.

“Joining the Surfshark Group is an exciting milestone that reflects a strong shared commitment to prevent cyber and physical threats with personal data removal,” said Lawrence Gentilello, CEO and founder of Optery. “By pooling our knowledge with Incogni, Ironwall, and Surfshark, we can collaborate extensively to deliver even greater protection for our users.”

The acquisition also strengthens the group’s broader personal data protection offering. Incogni brings global scale, while Optery contributes deep expertise in the US market and its specialized approach to identifying and removing personal information.

Independent companies within one group

Optery will continue to operate as a standalone company within Surfshark Group. The company will maintain its own team, client base, technical architecture and features, as will Incogni and Ironwall.

The autonomous structure allows the individual brands to continue developing independently while being part of the same wider cybersecurity and digital privacy ecosystem.

About Surfshark Group

Surfshark Group is a global cybersecurity and digital privacy ecosystem dedicated to empowering everyday internet users and organizations.

Its multi-brand portfolio includes a premium audited VPN, scam protection solutions, Antivirus, and specialized privacy-focused brands such as Incogni, Ironwall, Optery and HeyPolo, the digital family safety hub.

Recognized as an industry leader by CNET and TechRadar, Surfshark has also been named to the FT1000: Europe’s Fastest Growing Companies ranking. Headquartered in the Netherlands, the group maintains offices across Lithuania, Poland and the US.