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Stories We Tell

The Underlying Magic of UX/UI Design

UX/UI designers are a hot commodity today. A few years ago, this job was confusing (“Okay, so you’re not just making graphics?”) and mysterious. Now they’re seen as the driving force of product success, the ones behind creating products that provide a seamless product experience for the people using them. Their job and expertise go way beyond […]

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A 5-Step Guide to Keyword Research for SEO

Over the years, a lot has changed in the SEO scene. Mobile-first indexing made waves across the industry increasing the importance of being mobile-friendly. And the constant algorithm changes from Google made it difficult for inbound marketers to optimize their websites for search. But one thing – keyword research – remains an old trustee amongst […]

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Leading an Army of 120 Marketing Warriors

Toma is not your regular CMO. Leading a product that has millions of users worldwide, she still manages to know what every single one of her team members is doing next weekend.  Apparently, performance marketing and the happiness of your team correlate big time. So we asked her what it’s like to be the leader […]

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The Rise of Open Source Software

One of the most popular mobile operating systems is the world – Google’s Android – is based on an open source Linux operating system. In 2015, Google also open sourced its AI engine TensorFlow, so external companies and researchers could use the software to build more advanced products and tools. Last year, IBM bought Red Hat […]

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SocialDay ’19: What’s Next in Social Media Marketing?

Last week our Brand Communications team spent three days at the UK’s top social media marketing event, SocialDay. Promising one of the strongest lineups yet, this event raised the bar pretty high from the very beginning. Snapchat, Twitter, Facebook, The Hook, Guinness World Records – these there just a few names on the list that […]

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6 Things You Should Know About PPC Marketing

PPC marketing is like an urban legend you can’t really figure out. What’s true and what isn’t? Can you really get higher conversions without breaking the bank? Or do you need a very flexible budget to achieve your goals? Yes, PPC marketing is all kinds of mysterious, but it’s also a lot about being smart […]

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SDR: Everyday Is a Hustle

Usually, people imagine one of two things when they hear the word ‘sales’. They either envision someone sitting in a dark grey cubicle and calling random people to sell the product. Or they think of Leonardo Di Caprio’s character from Wolf of Wall Street. And despite the movie being about the stockbrokers, that’s the general […]

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PR: It’s All Just a Big Lottery

If you’re an accountant or a doctor, your job function is pretty clear to everyone. But when it comes to Public Relations, people still expect a further explanation. And you can’t blame them – this is still a very ambiguous industry. So ambiguous, that in fact, a few years ago, Public Relations Society of America […]

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9 Leadership Conferences You Should Visit in 2019

We looked into development conferences. Shared our top picks for marketing events you should consider attending this year. And this week, we’re looking into the best leadership forums and conferences around Europe for those who aspire to lead businesses into success. Inspiration, expertise & real-life tips from field experts – that’s what you’ll find in […]

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Debugging Cloud

This is a guest blog post by Linas Klimaitis, SysAdmin here at Tesonet. The evolution of microservice architecture and containers can create quite a headache for the operations team. The way developers are now developing, building, testing and deploying applications is becoming more complex. Thousands of interconnected containers may prevent applications from crashing, but this […]

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