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Stories We Tell

Personal Cybersecurity 101

We usually know what’s right for us, but don’t necessarily do it. We swap vegetables and fruits for junk food. Instead of exercising or going for a walk, we binge-watch Netflix. And despite seeing news about privacy and data breaches nearly every single day, we still don’t do much to protect ourselves.  So maybe it’s […]

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Internet trends 2019: Highlights from Mary Meeker’s report

Last week Mary Meeker presented her annual Internet Trends report for 2019 at Code Conference. One of the most authoritative Internet analysts gathered all her insights and analysis and released just 333 pages. Though for data nerds and enthusiasts this is like Christmas in June, for many the volume might seem a bit overwhelming. We […]

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The Underlying Magic of UX/UI Design

UX/UI designers are a hot commodity today. A few years ago, this job was confusing (“Okay, so you’re not just making graphics?”) and mysterious. Now they’re seen as the driving force of product success, the ones behind creating products that provide a seamless product experience for the people using them. Their job and expertise go way beyond […]

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A 5-Step Guide to Keyword Research for SEO

Over the years, a lot has changed in the SEO scene. Mobile-first indexing made waves across the industry increasing the importance of being mobile-friendly. And the constant algorithm changes from Google made it difficult for inbound marketers to optimize their websites for search. But one thing – keyword research – remains an old trustee amongst […]

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Leading an Army of 120 Marketing Warriors

Toma is not your regular CMO. Leading a product that has millions of users worldwide, she still manages to know what every single one of her team members is doing next weekend.  Apparently, performance marketing and the happiness of your team correlate big time. So we asked her what it’s like to be the leader […]

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The Rise of Open Source Software

One of the most popular mobile operating systems is the world – Google’s Android – is based on an open source Linux operating system. In 2015, Google also open sourced its AI engine TensorFlow, so external companies and researchers could use the software to build more advanced products and tools. Last year, IBM bought Red Hat […]

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SocialDay ’19: What’s Next in Social Media Marketing?

Last week our Brand Communications team spent three days at the UK’s top social media marketing event, SocialDay. Promising one of the strongest lineups yet, this event raised the bar pretty high from the very beginning. Snapchat, Twitter, Facebook, The Hook, Guinness World Records – these there just a few names on the list that […]

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6 Things You Should Know About PPC Marketing

PPC marketing is like an urban legend you can’t really figure out. What’s true and what isn’t? Can you really get higher conversions without breaking the bank? Or do you need a very flexible budget to achieve your goals? Yes, PPC marketing is all kinds of mysterious, but it’s also a lot about being smart […]

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SDR: Everyday Is a Hustle

Usually, people imagine one of two things when they hear the word ‘sales’. They either envision someone sitting in a dark grey cubicle and calling random people to sell the product. Or they think of Leonardo Di Caprio’s character from Wolf of Wall Street. And despite the movie being about the stockbrokers, that’s the general […]

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PR: It’s All Just a Big Lottery

If you’re an accountant or a doctor, your job function is pretty clear to everyone. But when it comes to Public Relations, people still expect a further explanation. And you can’t blame them – this is still a very ambiguous industry. So ambiguous, that in fact, a few years ago, Public Relations Society of America […]

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