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Stories We Tell

App Store Optimization – Vital in Mobile App Marketing

Last year alone, smartphone users downloaded 194 billion apps. As the demand increases, the application creation grows as well. Apple’s AppStore started with only 500 apps. Today the number reaches nearly 5 million Android and iOS apps combined. And though for customers it means more freedom to choose, marketers see it a bit differently – […]

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15 Slack Hacks You Should Know

There was a time where online work chats were dull and lifeless, but still necessary. And then Slack came along. Not only they created software used by millions every day. They managed to turn an app into a space that makes chatting more exciting than actually talking IRL.  But besides offering the main thing – […]

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Automation: From Ansible to SaltStack

This is a guest blog post by Karolis Pabijanskas, a SysAdmin at Tesonet.   Automation is crucial for surviving scale. When your infrastructure is comprised of more than a few hosts, it starts playing an increasingly important role in your day-to-day operations. Thanks to automation, the infrastructure becomes predictable, reproducible and coherent. And the workflow […]

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Old Apps & Accounts Track You – How to Stop It?

Here at Tesonet we like to talk about cybersecurity. Our Information Security Expert already explained what cyberstalking is. And a few weeks ago, we shared a few tips on taking care of the digital data you’ve accumulated. Seems like there’s nothing left to say, right?  But, spoiler alert: protecting your data is a never-ending process. […]

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7 Exercises You Can Do at Your Desk

This is a guest blog post by Paulius Paškevičius, a Physiotherapist at Tesonet.   How many times have you felt the tension in your neck that turned into a headache? Or noticed your fingers suddenly getting numb? Those working in the office probably have experienced this at least a few times. We spend most of […]

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The Reality of Being an Influencer Marketer

A decade ago, not many could have predicted the sudden boom of influencers. And that it will create a whole new field – influencer marketing. What might have started as an innovative and bold way for companies to reach their audiences, now is a $6.5 billion industry. Brands today are investing thousands into campaigns with creators, […]

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Personal Cybersecurity 101

We usually know what’s right for us, but don’t necessarily do it. We swap vegetables and fruits for junk food. Instead of exercising or going for a walk, we binge-watch Netflix. And despite seeing news about privacy and data breaches nearly every single day, we still don’t do much to protect ourselves.  So maybe it’s […]

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Internet trends 2019: Highlights from Mary Meeker’s report

Last week Mary Meeker presented her annual Internet Trends report for 2019 at Code Conference. One of the most authoritative Internet analysts gathered all her insights and analysis and released just 333 pages. Though for data nerds and enthusiasts this is like Christmas in June, for many the volume might seem a bit overwhelming. We […]

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The Underlying Magic of UX/UI Design

UX/UI designers are a hot commodity today. A few years ago, this job was confusing (“Okay, so you’re not just making graphics?”) and mysterious. Now they’re seen as the driving force of product success, the ones behind creating products that provide a seamless product experience for the people using them. Their job and expertise go way beyond […]

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A 5-Step Guide to Keyword Research for SEO

Over the years, a lot has changed in the SEO scene. Mobile-first indexing made waves across the industry increasing the importance of being mobile-friendly. And the constant algorithm changes from Google made it difficult for inbound marketers to optimize their websites for search. But one thing – keyword research – remains an old trustee amongst […]

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